Think Fashion – The Digital Evolution of Fashion

Date and time

14 September 2020

Webranking Contribution


Webaranking is digital marketing consultants company, with over 20 years of experience working alongside companies in the fashion and luxury sector. They thought it was important to offer their contribution to the search for a way for the recovery of the sector.


With this study they have analyzed, from different points of view, the competitive scenario: from the technologies adopted to the content transmitted, from the choices of the main brands in the sector to the most interesting promotion opportunities offered by promotion channels.


The fashion sector


The Italian Fashion and Luxury market is worth over 71.7 billion every year. A sector that produces wealth and adds value to the image of Italy in the world.


The pandemic has weighed heavily on the sector while at the same time highlighting the importance of a new relationship between systems previously considered autonomous.


In order to participate and make this connection fruitful, the need for a profound technological transformation and a renewal of infrastructures is increasingly evident.


Download the paper


You will find a picture of the industry, among new trends in corporate communication, the role of the changing store, the increasingly important technology.