Italian Design Day 2021

A New Idea of Design:

Enhancing Local Heritage As a Restart Tool

A webinar with Arch. & Designer Luisa Bocchietto

The Consulate General of Italy in cooperation with the Italian Chamber of Commerce in Canada West, after a worldwide initiative of the Italian Ministry of Foreign Affairs and International Cooperation, in collaboration with MiBACT, MISE, ICE Agenzia, Confindustria, Associazione per il Disegno Industriale (ADI), Fondazione ADI-Compasso d’Oro, Federlegno Arredo, Salone del Mobile Milano and Triennale Milano, are presenting the 5th edition of the “Italian Design Day”.

The concept of design was born out of the Bauhaus movement which flourished in Germany in the 1920s. For the past 100 years, this concept has rested on the two pillars of Form and Function, and on the continued dramatic tension between them.

Today we operate in a different context: we live in the middle of a new revolution, the digital one, which is changing the very essence of the relationship between planning, production, logistics and communication. Therefore, the concept of design has undergone a dramatic change. We now have to add a third pillar to support it: sustainability. Environmental sustainability as well as social and economic sustainability.

Arch. Bocchietto will discuss these themes and provide examples of this new way to conceive design, with a couple of projects recently launched in the Etruscan city of Volterra, in Tuscany, giving evidence of the Italian ability to use creativity to enhance matter by revitalizing its local context.